Privacy Policy
At Shore Excursion Scotland, we are committed to protecting your privacy and handling your personal information responsibly and securely. This Privacy Policy explains how we collect, use, store, and share personal information when you book an excursion, visit our website, contact us, or otherwise interact with Shore Excursion Scotland.
1. Information We Collect
We may collect and process the following types of personal information:
Personal Identification Information: Name, email address, phone number, billing address, and other contact information provided to us.
Booking Information: Excursion preferences, booking details, passenger numbers, cruise ship name, port of call, excursion date, and other information relevant to providing your booked excursion.
Payment Information: Information necessary to process payments for your booking. Payment and card information may be processed and securely stored by our booking and payment service providers. Shore Excursion Scotland does not require access to your full card details in order to manage your booking.
Technical Information: IP address, browser type, device information, and information relating to your use of our website.
Communication Information: Information contained within emails, enquiry forms, messages, or other communications between you and Shore Excursion Scotland.
Marketing Information: Your preferences regarding receiving promotional materials or marketing communications from us.
Third-Party Booking Information: Where an excursion is booked through a third-party booking platform, travel agent, reseller, or marketplace, we may receive personal and booking information from that third party where necessary to provide the excursion.
2. How We Use Your Information
We may use your personal information for the following purposes:
To process, administer, and manage your booking.
To collect and process payments relating to your booking.
To communicate with you regarding booking confirmations, meeting instructions, payment information, cruise schedule changes, and other excursion updates.
To provide customer support and respond to enquiries.
To coordinate your excursion with guides, transport providers, attractions, and other suppliers involved in providing the booked service.
To monitor cruise schedules and make appropriate arrangements where a ship's itinerary, arrival time, departure time, or port call changes.
To maintain appropriate business, financial, and booking records.
To comply with legal, regulatory, accounting, and insurance requirements.
To send marketing communications where we have an appropriate lawful basis to do so.
To improve our website, excursions, and customer experience.
3. Our Legal Basis for Processing Your Information
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may process your information on one or more of the following bases:
Contract: Where processing is necessary to provide an excursion or other service you have booked or requested.
Legal Obligation: Where we are required to process or retain information in order to comply with a legal or regulatory requirement.
Legitimate Interests: Where processing is reasonably necessary for the operation, administration, security, or improvement of our business and services, provided that those interests do not override your rights and interests.
Consent: Where you have specifically consented to a particular use of your information, such as certain forms of marketing or promotional activity.
Where we rely on consent, you may withdraw that consent at any time.
4. How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.
These measures may include the use of secure systems, access controls, encryption, and trusted service providers.
While we take reasonable steps to protect your information, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.
5. Sharing Your Information
We do not sell your personal information.
We may share personal information where reasonably necessary to provide your excursion or operate our business. This may include:
Transport providers and drivers.
Tour guides.
Attractions, venues, and other excursion suppliers where information is required to arrange or provide a service.
Booking and payment service providers.
Website, email, and other technology service providers.
Professional advisers, insurers, accountants, or other organisations assisting with the operation of our business.
Government, regulatory, law-enforcement, or other authorities where disclosure is required by law.
Only information reasonably necessary for the relevant purpose will be shared.
Where you have booked through a third-party booking platform, travel agent, reseller, or marketplace, information may also be exchanged with that provider where necessary to administer your booking, provide the excursion, process amendments, or deal with cancellations, refunds, or customer service matters.
Third parties may process personal information under their own privacy policies where they act independently of Shore Excursion Scotland.
6. Your Data Protection Rights
Under UK data protection law, you may have a number of rights in relation to your personal information, depending on the circumstances.
These include:
Right to Access: You may request a copy of personal information we hold about you.
Right to Rectification: You may ask us to correct inaccurate or incomplete information.
Right to Erasure: You may ask us to delete your personal information in certain circumstances.
Right to Restrict Processing: You may ask us to restrict how we use your personal information in certain circumstances.
Right to Data Portability: You may have the right to receive certain personal information in a portable format or request its transfer to another organisation.
Right to Object: You may object to certain processing, including the use of your personal information for direct marketing.
Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time.
To exercise any of these rights or ask about how your personal information is processed, please contact us at info@shoreexcursionscotland.com.
You also have the right to raise a concern with the UK Information Commissioner's Office (ICO) if you believe your personal information has not been handled appropriately.
7. Retention of Data
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
This may include retaining certain booking, transaction, correspondence, and financial records where necessary to meet legal, accounting, insurance, regulatory, or legitimate business requirements or to establish, exercise, or defend legal claims.
When personal information is no longer required, it will be securely deleted or anonymised where appropriate.
8. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to operate correctly, remember preferences, understand how visitors use the website, and improve our services.
Some cookies are necessary for the website to function and do not require consent. Where required by law, non-essential cookies, such as certain analytics or advertising cookies, will only be used after the appropriate consent has been obtained.
Visitors can manage their cookie preferences using the options made available on our website and/or through their browser settings.
Disabling certain cookies may affect the functionality or performance of parts of the website.
9. Photography and Video
Photographs or videos may occasionally be taken during Shore Excursion Scotland excursions for use in connection with our website, social media, and promotional activities.
Where passengers are the identifiable focus of promotional photography or video, we will seek appropriate permission before using that material for marketing purposes.
Passengers are welcome to tell their guide or contact Shore Excursion Scotland if they do not wish to be included in photographs or video.
Where consent has been provided for the use of identifiable promotional imagery, that consent may be withdrawn by contacting info@shoreexcursionscotland.com. Withdrawal will apply to future use where reasonably practicable but may not affect material that has already been lawfully published or distributed.
10. In-Vehicle Recording Devices
Some vehicles used to provide Shore Excursion Scotland excursions may be equipped with recording equipment, such as dash cameras, which may record video and/or audio.
These systems may be owned and operated independently by the relevant transport provider. Shore Excursion Scotland may not control or have access to recordings made by such equipment.
Where an independent transport provider determines how and why such recordings are made, that provider may be responsible for the processing of the information recorded and its own privacy obligations.
11. Third-Party Websites and Services
Our website may contain links to third-party websites or services that are not operated or controlled by Shore Excursion Scotland.
We are not responsible for the privacy practices or content of these external websites. We encourage visitors to review the relevant privacy policy before providing personal information to a third party.
12. Changes to this Privacy Policy
Shore Excursion Scotland may update this Privacy Policy from time to time to reflect changes to our services, business practices, or legal and regulatory requirements.
Any updated version will be published on this page and the “Last Updated” date will be amended accordingly.
13. Contact Us
If you have any questions about this Privacy Policy, how Shore Excursion Scotland processes your personal information, or if you wish to exercise any of your data protection rights, please contact us:
Shore Excursion Scotland
Email: info@shoreexcursionscotland.com
Last Updated - October 2026
